In 2020, “Jeetenge Hum” emerged as India’s unofficial anthem, uniting the nation in the face of the Covid-19 crisis. Dhvano Bhanushali’s song sparked hope and positivity among Indians, spreading its message far and wide in a world grappling with challenges.
Lottoland saw the importance of this initiative, understanding the unique challenges posed by the pandemic. They also recognized the incredible resilience and spirit of the Indian people, often overshadowed by everyday miracles.
Lottoland took great pride in sponsoring a two-month campaign led by India’s largest and most diverse media group, Network-18. This extraordinary initiative united some of Bollywood’s biggest stars to amplify the inspiring message initiated by the song “Jeetenge Hum.”
The campaign’s goal was to touch the hearts of every individual in India, regardless of their circumstances. The message was simple yet powerful: “We will endure. We will prevail. We will triumph!” This message of positivity cascaded across the nation, passing hope from one person to another until a collective sense of hope enveloped everyone.
This phase of the campaign holds significant importance. It’s the moment when Bollywood stars gathered for Lottoland’s Jeetenge Hum to unite the people and spread uplifting stories. Some of the prominent names in this line-up include:
- Raveena Tandon
- Kabir Dedi
- Esha Deol
- Karanvir Bohra
- Rashmi Desai
The other part of this huge event was a captivating Musicthon, offering these talented stars a virtual platform to weave their musical journeys and share their inspirational tales. Notably, it showcased renowned global icons like:
This dynamic pair boasts a collection of prestigious awards for their remarkable contributions to both music and the world of cinema. Hailing from Mumbai, their artistic journey was deeply influenced by their father, Sadruddin Merchant, a distinguished composer with a rich legacy in the Indian film industry. Here’s a glimpse of some of their notable songs:
- Heroine (2012)
- Satyagraha (2013)
- Ungli (2014)
- Wedding Pullav (2015)
- Janaan (2016)
- 102 Not Out (2018)
- Setters (2019)
- The Power (2021)
Shaan, the versatile playback artist, actor, and TV host, has carved an illustrious career. His melodic voice resonates across various venues and languages, enchanting audiences far and wide. Born as Shantanu Mukherjee, he has left his mark with captivating recordings that include:
- Jab se tere naina (Saawariya)
- Aao Milo Chale (Jab we met)
- Kuch Kam (Dostana)
- Behti Hawa (3 idiots).
The incredible Indian-Pop vocalist has a repertoire of over 7,000 songs spanning various languages. His 1998 album, “Breathless,” achieved a remarkable feat by dominating the charts for an astonishing 10 weeks. The eponymous single, “Breathless,” is a mesmerizing 3-minute journey where the artist sings without a pause.
Back in 2012, Kanika Kapoor burst onto the Bollywood stage with “Jugni Ji” and never slowed down. In 2014, she lent her voice to “Baby Doll” for the movie “Ragini MMS2,” and also sang “Lovely” and “Kamlee” for the film “Happy New Year.” Her journey continued with a string of impressive hits in 2015 and 2019, and she even took on the role of a judge in Season 3 of “The Voice.”
Akasa Singh made her debut in the world of reality TV before achieving a breakthrough and signing with Sony Music. Her first single, “Thug Ranjha,” initially garnered 27 million views. Fast forward to September 2021, and it had impressively reached 54 million views.
Music as a way to spread positivity during crisis
Music has always been a powerful tool for spreading positivity during times of crisis. Whether it’s a natural disaster, a pandemic, social unrest, or any other challenging situation, music can significantly provide comfort, unity, and hope. Here’s how music can be a source of positivity during a crisis:
- Emotional Resonance: Music can evoke strong emotions. In times of crisis, when people may feel scared, anxious, or uncertain, music can provide a dynamic outlet and a way to express feelings they might not be able to convey through words alone.
- Unity and Connection: Music brings people together. Singing or dancing to a shared song can create a sense of unity and solidarity. It reminds us that we are not alone in facing adversity and can foster a sense of community.
- Comfort and Healing: Music can be therapeutic. It has the power to soothe and comfort individuals in distress. For example, music therapy is often used to help people cope with trauma and emotional challenges.
- Inspiration and Motivation: Uplifting songs with positive lyrics can motivate people to keep going during difficult times. They can remind us of our resilience and strength.
- Entertainment and Distraction: In times of crisis, people may need a break from the constant news and stress. Music can provide entertainment and a welcome distraction, helping individuals temporarily escape their worries.
- Cultural Expression: Music is often deeply intertwined with culture. It can be a way for communities to express their unique identities and maintain their cultural traditions even in challenging circumstances.
- Awareness and Advocacy: Musicians often use their platforms to raise awareness about important issues and advocate for positive change. Their songs can spread important messages and encourage action.
The event came to a heartfelt conclusion with the presence of Manoj Bajpayee, an internationally acclaimed award-winning star, and Anand Narasimhan, alongside the unsung heroes from the inspiring stories we’ve just heard. It’s in this very spirit that Lottoland offers a humble tribute to the people of India. In this diverse nation, individuals from all walks of life come together, hand in hand, to work for each other’s well-being.
Each person contributes their unique talents to aid those in need, understanding that if one person is in distress, it’s a concern for all. The success of India is the collective success of every Indian. This is the essence from which the “Jeetenge Hum” message was born: “As long as a single individual is battling COVID-19 in India, our fight continues, united.”